Sevenly Draws You In

Sevenly is a for profit company that is entirely about giving. Every week they promote a new cause for a separate charity through the selling of various fashion items (t shirts, sweaters, hand bags). For every purchase, $7 is donated to the particular cause of the moment. Sevenly's survival is entirely dependent on effective internet marketing. The reason that they have already donated close to two million dollars in just two years is their ability to get their message spread across a variety of online channels. As far as I can tell, the don't participate in any offline advertising or promotions.

I was told about Sevenly through a social medium and decided to follow their facebook page. Weekly, they post about their various causes in creative and engaging methods. They share first hand stories and draw active participation from their followers. They are creative in how they promote as well. For every charitable mission they create videos and media that is easy to share across multiple channels. On their website they highlight all that they're doing in the online world whether this is from press coverage, pinterest, instagram, or twitter. They are so immersed in their online presence that they highlight "total shares" first and foremost on their webpage. Sevenly is a creative company to definitely keep an eye on. They recently even began a campaign to raise funds to develop a reality tv pilot centered around their organization and various causes. They used video and encouraged supporters to go as far as to reach out to well known celebrities who might support the cause.