I've had Lululemon on my radar for over 8 years. Following its popularity as an active, health-focused company, Lululemon introduced a new line of clothing and gear for running.This got me excited and soon I was clicking through their website and visiting the every page with pleasure. And then, there was one thing that made me bookmark the site on my favorites tab. This company has an ironclad focus on goal-setting and self-improvement.
The "Community" tab shows how the company does more than just make clothing. They want to be involved with the customer's life and success. They went as far as showing a video of the Lululemon founder talking about goal setting and how it shaped his life. They even have downloadable worksheets you can print out and use to track your progress. Something about this committment makes me feel closer to the company and more willing to purchase their gear over other brands because their ability to do more than just churn out clothing is apparent.
The excitement the community bloggers show is contagious. Although I wasn't clicking my way to buy Lululemon mechandise per se, I found myself wanting to do more than purchase an item--I wanted to participate in their community--purchase an experience and then I found mysellf clicking on a link for their Vancouver based yoga and half marathon weekend. Vroom! Whoops. Sold out. I was grabbing my wallet but now I'm marking my calendar to do this race in 2014.
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