Keeping It Simple

Internet marketing is everywhere, in all forms. To me, a huge factor in internet marketing is providing a great user experience. So whether companies use social media sites, or personal websites to promote their internet marketing, none of matters if consumers do not have a remarkable experience. When it comes down to picking a favorite, IKEA's website is a great example of internet marketing.

People visiting the website start by selecting which IKEA location is most convenient to them. This step ensures they navigate to the homepage with the language they understand and the merchandise available in that particular IKEA store.

Consumers are now welcome to roam a super user-friendly, aesthetically pleasing, and inspiring website. My favorite part is the display of beautiful photos showcasing their products. I visit IKEA's website just to get decorating ideas. The down side is their images are so incrediblty inspriing, I want to throw out all my stuff and replace it all with new IKEA furniture and accessories! Of course I will not do that, but sure wish I could afford to!


Aside from their alluring photographs, IKEA's website is one of the easiest websites to navigate. With a strong search engine and clear categories, trying to find what you need is very simple. Even better are the options to interact with IKEA. Talk with IKEA, find out how to shop at IKEA, and provide feedback - all directly from their website.


For me to "enjoy" a website, there needs to be great imagery, an easy-to-use interface, and a way to connect with the brand. IKEA's website offers all these elements and each time I visit it, I have a great user experience.

http://www.ikea.com/