If you can get me to click an ad that's on the side or top or bottom of my browser as I'm surfing through the interwebs, then you're doing something right.
Well, ModCloth did just that. A few years ago I was presented with an ad featuring some cute frock, and it got me. I clicked through, and I've been shopping there ever since.
ModCloth does an excellent job at internet marketing. They shower their current customers with email love and they reach new customers through well targeted ads.
For their devoted customers, they send all sorts of helpful emails, as you can see from my inbox below. They send emails with contests, emails to let you know what styles are most loved, emails when something you've liked is almost sold out or when something you've liked has been restocked, the all-important email with offers, and other emails to keep you constantly intrigued. It's stuff you like though, so you actually read the emails, unlike some other emails that just come in and you never bother to open.
For potential new customers, they will find you. Their marketing team has done a great job to direct their ads and find new business.
And, let's not forget word of mouth marketing because ModCloth has plenty. They make it really easy to share products with friends via email or social media, and for anyone who happens to come to their site from word of mouth marketing, ModCloth makes sure to greet them with bright colors, free shipping offers, and top-rated and new items first thing on the site. If you scroll down, below the fold, they have other helpful and engaging components like "Modstylist's picks" and "voice your choice."
So yeah, maybe I'm biased because I think their clothes are cute, but then again, I have a lot of friends who also shop there now, so ModCoth must be doing something right.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.