Tuesday, February 5, 2013

Macys good old snail mail

I have been a Macy's customer for years and enjoyed the snail mail that they send out bi-weekly. I get special event promos, coupons and upcoming sales info. There are other articles regarding local store events, online sales, fashion shows in the area or at their head quarters.

One thing that stands out in my mind is the consistency of the marketing message and clean layout. In most cases the message that they are trying to convey makes it to me. I wish that they start tailoring the messaging that matters even further to me like - brands, clothing that I enjoy etc..

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