There is such a thing as too much contact.

I have never bought anything on a TV Home Shopping Network. I guess that being in print sales for many years I am probably more aware of sales techniques. The hard sell push they do seems cheap and way over the top, they show the product, there is a counter for how many units have sold and a timer for when the sale ends. Last Christmas season I was drawn to an 8" Nextbook Tablet. They had it for $139 plus it included the Office Suite (word, excell, powerpoint, etc...all the tools a sales person needs) which is normally $200 and free shipping! Wow what a deal! I bit it, hook, line and sinker. It was at my house within 2 days! I was pretty proud to have found such a great deal. They sold 25,000 units within 30 minutes and I got one. Needless to say they did a great job selling.

Then came the emails. HSN daily specials, sales, everything you can think of! I started getting a few then up to 15 messages a day, 24/7 with offers I couldn't keep up and items that were totally unrelated to my initial purchase. It took me 5 different times over the course of a week to finally get unsubscibed from the feed. Way to much contact, now I am back to thinking they are pushy.

HSN went from gaining a new happy customer to losing one. I wonder how many times this has happened. It seems like there should be someone there looking at the data and realizing this. I would have been happy with one or two touches a week. Direct email should be planned and deliberate otherwise you just end up as SPAM. HSN you lost me.