Asics Running Ad

(I posted this last week but under a different log in name and it never came through.)

I have little self control when it comes to spending money on outdoor related products or anything that promises fitness. Whenever I see a foxy woman in some sexy running shoes, I'm already grabbing my wallet. What I like about this ad is how it demonstrates the way a consumer buys into an *experience* rather than just an item. It triggers this post-run bliss feeling and you're convinced that the best and only way to get that is to purchase said item, post haste.

This ad and a lot of others got me into running and marathons. I think that's a pretty huge impact for a running company.