Men's Health has expanded their brand and their online presence significantly through their website, menshealth.com. It provides a resource for all things men's health related and updates their website throughout the day. Various elements make Men's Health my favorite "online marketing website." I personally enjoy their health related articles pertaining to diet. They also provide related advertising next to each of their articles. The placement of their advertising varies depending on the media being viewed: side bar, header and flash. They do a great job of marketing their mail subscriptions in between pages that offers a "thanks but no thanks" button to pass the offer and move on the desired webpage (see photo).
The video and workout content provides a one-stop-shop for all things men's health related. They offer free content as well as paid content. The mix provides enough to draw back daily visitors and enough paid content to draw mail subscribers. My view of a successful website has changed since the inception of Twitter. Twitter funnels all relevant information one would like to consume which pushes companies to provide compelling content other than "how to buy my product/service."
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