BCBG direct marketing

Hello,

Talking about good examples of email direct marketing I would say that BCBG does a great job. 
First of all the subjects of their messages are attractive. Secondly they always have something to say. As a customer or recipient of the message I appreciate that because even their messages are frequent I don't get tired of them (that is something positive to say because nowadays is very common to get tired of the quantity of messages we get even the quality could be the best!). BCBG messages are about different topics, either it is about trend style; introducing a new collection; talking about specific accessories; videos of 25 different ways to wear an accessory or how to wear the trend; markdowns and sales; etc. 
And besides, their messages reflect passion of what they do. You can see through high quality pictures, videos and a great message design who they are and how they care which is very consistent with the whole concept of the brand: high quality clothes and accessories, a great fashion experience!