Domino's: The Pizza Turnaround

Domino's Pizza has been a household name for years when it comes talking about quick delivery pizza. Unfortunately, with the degrading quality of Domino's output and the addition of superior chains to the pizza delivery market (Garlic Jim's, Papa John's, etc.) has caused Domino's to almost completely fall off the map. Customers were not simply speaking highly of their food and service. Not even the introduction of new types of food was enough to boost Domino's back into the pizza delivery spotlight. A bold move was going to need to be taken in order to revive what was left of the Domino's name.

Queue Domino's president, Patrick Doyle, and the Domino's marketing team. Their ad campaign was simple, straight forward, and brutally honest. Instead of saying that had revamped their pizza with new ingredients and more care in its creation, they created multiple video advertisements displaying the president, chefs, marketing directors, project managers, and customers speaking only about how poor the Domino's pizza had become and that it was time for a change. Being able to honestly recognize when your product is not up to the standards that it should be making an actual strong effort to make a difference is unfortunately not seen performed by many large companies today. I have gained a great amount of respect for how Domino's chose to handle this situation and I can confirm, along with many other consumers, that the quality of Domino's pizza has indeed been upgraded and would highly recommend looking into their services in the future.