Advantages of Real Time Marketing

Real-Time Marketing is defined -according to Matthew Schultz (Content Marketing Institute)- as the ability to monitor, manage and guide your marketing efforts as they occur, which has a lot of advantages as well as a lot of challenges for the companies nowadays but the main thing is about having stronger relationships between sellers and buyers, companies and customers, providers and consumers. Personally I am grateful or excited or curious or... even scared about something I strongly believe in those "commercial" relationships: Personalization. In this case, Massive Personalization, how weird that is! Massive Personalization means to take care of each person (they feel that) who was previously classified and is part of a group of people -hopefully huge- with a very similar profile. Some services come to my mind: what about a Training company, an online gift store, a travel agency or even a social supportive program. Of course, technology is key to do this and not only the tools but also the training to maximize their features and to adapt them for our objectives, which -for our convenience- should be aligned with our business strategy... lot of work to do! In conclusion, Real-Time Marketing concept allows us to be in touch (really close) with people who might be attracted by what we offer. And, from our side, we get information about what they like, what they don't, their needs and/or desires, and the most important thing is that we have the opportunity to react right away to be the closest possible to them providing a service which make them feel happy and pampered in a personal massive way 😉