ebay, craigslist and real time marketing

ebay, craigslist and real time marketing

There is no doubt real time marketing is changing the way companies do business. I am going to specifically speak here about how the ‘little guy’ can use real time marketing to his advantage in the brick and mortar and online world of e-commerce. If executed correctly you can compete with the big boys out of the trunk of your car.

eBay, craigslist and other online classifieds have changed some of the rules of business. You can search out second hand items, rare items and simple inexpensive replacement items that would normally cost you 10x more at a brick and mortar. Running an ecommerce store has a few drawbacks however including delivery time for those customers who needed their items an hour ago.

The ability to chat, text, email and talk to a local customer in real time who finds your ad may give you an advantage. In my business being able to immediately answer questions, promote my products, be flexible with meeting times and locations as well as compete on price usually will get me the business. Without real-time marketing my customers will finding their products elsewhere.

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