Mark Levine and Michael Dubin, founders of Dollar Shave Club, surprised virtually every social network with the release of its short commercial on YouTube. Within a week, this video seemed to have touched the four corners of the internet, making hundreds of thousands of people giggle at the advertisement's absurdity, but also bringing attention to a company that had never been heard of and a genius service that is most definitely sought out by many people. With it's deadpan delivery, edgy language, hilarious imagery, and blunt truth of their service, the commercial succeeds at grabbing your attention, humorously informing you of a brand new service, and making it extremely hard not to want to share its funny message with your friends and family. You know you have something special when an obvious ad for a product or a service is so effective at entertaining and informing people that it has the ability to go viral and spread like wildfire. It is an unbelievably cost effective way to share your brand's message and drive in new business. I am now a proud subscriber of the Dollar Shave Club after first seeing this video and the service really is an excellent idea. The commercial is still gaining millions of views on the company's YouTube channel and can be seen playing before many other popular videos.
Are you really a subscriber? Which blade to you get? are they really F***ing Great?
ReplyDeleteI'm in ... as soon as I see them on Groupon!
Nicely written blog post. Enticed me to watch the video.
ReplyDelete