Fast Paced Marketing

There are many advantages to real time marketing, including timeliness, instant customer feedback, and customer engagement.

First, using social media as a way to market products is a must these days. With about 1 billion people on Facebook and around 500 million Twitter users, social media is now providing a virtual playground to touch customers. If a company is looking to launch a new product, Facebook and Twitter will get the new product information into users hands faster than traditional marketing, which can take up to 2-3 months for a full campaign to begin generating the demand.

Second, when a company is currently marketing in real time, they can receive customer feedback within a day or two of product launch. They can find out what the customer likes and dislikes about a particular product and make adjustments to products or an advertising scheme faster than the traditional days. Never before have marketers been able to have such a quick response on campaigns.

Third, customers have the ability to post and/or comment on Facebook pages and use hash tag references on Twitter to engage with a company. If a product does not meet a customer’s satisfaction, all it takes is one negative post to the company to spread the word throughout the internet. A company needs to be proactive and protect their brand. When these negative referrals occur, the company needs to immediately engage the customer to fix any bad publicity they may receive. Never before have companies been able to have real one-on-one conversations about products with customers in such an open forum and turn a negative message into a positive engagement.