Nike Facebook Page

www.facebook.com/nike

I am a HUGE fan of Nike's Facebook page.  I am not a runner but I am a fan of the brand because I like all the active wear and shoes and equipment they make.  I am also a huge fan of sports and competition. Nike is one of the largest most recognizable brands in the world. There Facebook page publicizes all the sponsored athletes, teams and gear that are used during competition, practice, and casual wear. They have a culture of winning and being active. This image is portrayed well on their Facebook page.

In light of recent events. Starting QB Joe Flacco from the Baltimore Ravens is featured on Nike's page because of the Ravens defeat of the Patriots for a shot at the Super Bowl.  This is Flacco's first trip and it seems destiny brought him to this point of the NFL season.  If you do not know, this current NFL season is the first year of Nike's NFL contract which gives Nike the sponsorship right to be the official uniform and gear supplier to the NFL.  This is huge for their brand because the NFL is a huge market especially in the US and it gives them a competitive edge over the previous official supplier was Reebok, a subsidiary of adidas. It gives Nike so much more opportunity to post memes like this one.  "Destiny has no room for doubt."  Nike has always played with "winning" one liners which talks about the winning culture Nike athletes have always experienced. Everyone wants that winning feeling. Nike plays on the fact that you want to be part of that winning culture also.


Nike also uses their Facebook page to advertise and showcase their latest in active gear.  Nike the largest supplier of running shoes in the US and their market continues to grow because of Nike + and the social aspect Nike has brought to being active and working out.  The page leads off with a quote by Nike Executive Bill Bowerman. "If you have a body, you are an athlete."  This quote captures everything Nike is about. Everybody is an athlete because you can be active with your life.