Silly, childlike reactions knows no gender boundaries, and this commercial plays on this idea exceptionally well. Like it or not, most of us expect women to flail their hands and screech in excitement over nonsensical items such as a massive closet filled with shoes, while we expect men to offer high fives and grunts of appreciation over a touchdown. The Heineken commercial unexpectedly counters this stereotype by having men behave in a way that is traditionally viewed as a female reaction; challenging the idea of masculinity in a way that appeals to both men and women on a comedic level.
Effective. Humorous. Memorable. This commercial hits the nail on the head. A group of attractive women are walking together and see Utopia - a beautiful walk-in closet filled with shoes. Screeches of delight fill the room. Suddenly, they are distracted by the screeches of delight coming from a group of guys.....gushing in delight over a walk in cooler/closet filled with beer.
Really, it is such a simple concept. One that likely most of us, guys or girls can relate too.
http://www.youtube.com/watch?v=wjkUkqTUHNc
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