SEO Moz Does Facebook Right

Several years ago I would have argued with strong assurance that businesses really didn't have a place on Facebook, nor did they need to have a place. So much has changed in the last few years that I would have to say my thoughts have changed and I think an organization, if they do it correctly, can really take advantage the power and reach this social networking giant has.

I do, however, think a good portion of business sites on Facebook are still poorly run. Much of this has to do with a lack of understanding the opportunities that exist via social networking and the lack of paying attention to what customers, users, and "fans" actually respond to. I would consider myself fairly picky when it comes to my own personal "liking" of an organization on Facebook. I'll quickly get frustrated with a site that posts too much or without any real purpose or benefit. One site has managed to win me over and I would without hesitation say that I am a fan of their page as well as an avid follower of posts they submit.

SEOMoz creates and offers SEO (search engine optimization) Software for everyone from local businesses to major corporations. Understanding how a website can build a strong online presence and how to perform well in search engine results is complex and overwhelming to most. The industry of SEO professionals is one of the fastest growing at the moment and it's not showing any indication of slowing down. SEOMoz works hard to stay at the forefront of the industry and offer itself as a source for learning and instruction. Their Facebook page does a fantastic job of varying from their Twitter as well as their online blog. Some sites string their social media outlets all together and end up being noticeable repetitive, if not annoying. The team at SEOMoz are actively searching out trends and topics specifically applicable to their target audience. They currently have over 96K fans of their Facebook page and growing. As a member of the SEO/SEM industry myself, I'm often checking back to what SEOMoz is posting on Facebook in order to keep up with current news and relevant material they post. A great example of their interactive presence on Facbeook compared to other social media outlets is outlined in the snapshot below. They offer the expertise of renowned CEO Rand Fishkin in a simple question/answer format. Rand is the face of company and an extremely busy many meeting speaking engagements worldwide on a monthly basis. To have answers responded to by him on the page is a treat and a rarity. Rand alone has over 83K followers on Twitter. I think SEOMoz has fantastic online engagement and their methods are not only "follow" worthy but they'll tell you just how to do so on their blog!