One of the most effective commercials I have ever watched is the ASPCA TV spots. I find them so heart wrenching. I have been a pet owner since I was a child. I have no children, so I treat my 2 dogs as my babies. They are my companions and I love them so much.
There are several reasons I absolutely love/hate the ASPCA commercials. I love them because I respect the people trying to help these poor abused animals. I hate them because they make me cry and wish I could open my home to every animal featured.
Add the melodious soundtrack of Sarah McLachlan (who doubles as the spokesperson) and this becomes a real tear-jerking commercial. The commercials always last longer than your standard 15-30 seconds. They are close to 2 minutes long, so even if you feel the need to turn the channel to avoid the sadness, you usually turn back and it is still playing.
The ASPCA really does a great job at pulling emotions from people. A person will either love, hate, or feel both when this commercial airs.
These commercials absolutely kill me, yet I've never donated. Just curious...have they spurred you to donate?
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