The Advantages of Real-Time Marketing

What are the advantages of real-time marketing?

Real time marketing has made it possible for companies to immediately identify their consumer.  Their likes, dislikes, daily routines, interactions with competitors are all on display for companies to design the ultimate marketing campaign.  It has made things fast.  The length of time between identifying your target group/market, creating focus groups, gaining feedback from those consumers and subsequently launching a marketing campaign has drastically decreased.  Today, companies can jump online and connect with people through social-networking sites and create a dialogue instantaneously.

And this is not just one dialogue.  These online tools make it possible to foster thousands of conversations at once, and with the right team managing these cross country or even cross continent relationships the benefits for growth are unstoppable.  This wave of chatter is hitting people of all age groups.  The online community is not just for adults anymore, children are being inundated more and more with technology everyday.  At universities, students are encouraged to by the online or "e-book" version of their textbooks.  The days of having physical objects of leather and paper in hand are coming to a close.  The devices that these students are using to access their e-books are connected to the internet and social media services, and in reality there is no chance a student spending any length of time on their laptop, ipad, kindle, etc. will not go online for some reason or another.  It is in these instances that the conversation between the company and the consumer never ends.  Temptation for online conversation is insatiable for both the marketer and marketed-to.

We are in a time of "more is better".  We want faster, bigger, stronger, and ultimately... NOW.  When I say people of all age groups are technology consumers, this includes preschoolers, kindergartners up until Betty White.  Real-time marketing gives companies the opportunity to take advantage of the constant online existence that we have created for ourselves.  Companies can gain immediate information on how to appeal to different age groups.  People are generally loyal to the brands that they use because they have had experience with them or received a recommendation from a trusted source.  If companies can start this dialogue early and take advantage of real-time response, then they are likely to see a continual wave of new consumers each year.