Tuesday, January 29, 2013

Canon commercial - "Inspired"


Hello,

I was browsing to look for a good ad and I found many good ones but for me this is one of the most effective ads. Why? I think because it shows many real (very real) moments of life and nowadays showing very real moments of life is one of the most effective ways to impact people.

Actually many of the good ones I found showed real moments of life mixed with funny things which makes you watch them until the end but here there are the reasons why I chose this Canon commercial as one of the most effective ads:
1. As I mentioned before, it shows very real moments of life
2. It also shows the before and after, the backstage and the results of it
3. It is very dynamic and the duration is 1:01 minutes.
4. The moments of life they show in the commercial are diverse so almost anyone (not anyone but I mean Canon's target) can feel part of it: Adventurers, Loving moms, Paparazzis, Nature Lovers, Animal Lovers, etc.

And the commercial also made me think of what photographers have to do to get their best shots. Beside, and the most important thing for Canon is that I really want to get that camera!, don't you?


2 comments:

  1. Yes, love this commercial. Effective too. Honors the work of photographers.

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    Replies
    1. Thanks for your comment Mary! I agree, it is very "inspiring" (is that right?)

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