What are the advantages of Real Time Marketing?

Real Time Marketing is all about marketing in the moment.  It is about spreading brand awareness through actual human interaction and not just a premade advertisement shown on TV thousands of times.  It is wonderful that Twitter and Facebook exists because it allows business to be involved with their existing customers and allows for new customers to discover them all for an extremely low cost.  Traditional  TV advertisements, flyers, mailers, whatever type of old marketing technique there is, all can cost a business a fortune.  A 30 sec TV ad can be expensive to make and flyers need to made in the thousands just to have any potential for ROI. The human interaction although is virtual, at least the company can be personally involved with each customer that tweets or posts and update on FB.

Social Media allows businesses that virtual face time. In a busier more mobile or 'on the go' type of society, we do not have time to find the products we need to buy except through what we look through our friends news feed while we are commuting to work or school while on that 15 min bus ride. Nobody just sits at home and watches TV for hours straight anymore.  There are so many ways to capture our favorite TV shows that it is more worth it to go do the things I need to do before I sit down and watch TV. And even then, I can watch TV on the go. Businesses must capture our attention in that short time that we look around on Facebook, on Twitter and even look up a restaurant on Yelp.

Real Time Marketing is requiring businesses to be active in the online community because nobody goes anywhere to buy something without looking it up on the internet first. This is why Best Buy is going the way Circuit City is and Amazon is thriving.  We want to see, hear and read about the great experiences others have experienced, we want people to be active in telling about their experiences because we want to know that restaurant is super delicious to eat at or if that new highly anticipated movie really is worth the night at the Movie Theater.