Sunday, January 27, 2013

Design Within Reach (DWR) on Facebook

Design Within Reach’s mission statement:  "We make authentic modern design accessible."  
DWR also specializes in retro modern furniture and licensed classics.  Think Mad Men – minimal, modern, mid century.  I discovered DWR when the Seattle studio opened in the mid ‘00s, and became a client.  For me, each piece is an investment in exquisite quality and craftsmanship, a work of art and functional design.

On Facebook, DWR continues its mission of providing accessible authentic modern design by posting diverse content that is interesting, inspiring, educational, and engaging.  Posts include info on events, contests, and sales, as well as artist quotes/birthdays/projects/videos, editorial highlights, catalog imagery, product solutions, reading lists...  The Facebook page does a great job of frequently leveraging the DWR website by encouraging viewers to check out featured products or blog stories.
Content examples: 

My DWR solution for a tiny walk-in closet/office:
Nelson Swag Leg Desk, Sapien Bookcase, Tolomeo Mini Desk Lamp, Caper Multipurpose Chair, Standline Pedestal, and Nelson Ball Clock.

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