In my opinion Red Bull does a great job on Facebook and on the Internet in general.I find myself checking out their page very often even though, well how could I put it... I hate their beverage! I feel it over-sweetened, chemical, unhealthy and disgusting. But what they do on social media is worth watching and I love it.
According to them "Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun & active lifestyle".
Even though I disagree with the benefits of the beverage, I have to admit that their Facebook page shows that in a perfect way.
They engage with people, show amazing video of all kind of incredible sports and performances but also beautiful movies featuring sport events or happenings taking place in the most breathtaking landscapes in the World and the most beautiful cities. Their communication presents them as community-driven and they support a great number of athletes with a special extreme sport highlight. And all they post is always high quality.
Their feed their Facebook page from their Youtube Channel that is equally impressive.
I watched the video above hundred times and even learnt how cranberries are produced. Thus, it may be educational too.
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