Internet Explorer Child Of The 90's: Clever Targeting

Did you grow up in the 90's? I did. Internet Explorer made it perfectly clear who they were targeting in one of their latest ads. Titled "You Grew Up In the 90's, So Did We," this short 1:41 min video says absolutely zero about the browser and yet has hit the mark on being memorable for a very LARGE chunk of the population. The ad was posted to YouTube only FIVE days ago and already has over 7 1/2 million views. Without a doubt this is a "share-able" video. I don't use Internet Explorer as my own browser (not yet) but I've already shared the video multiple times. It made me smile and reminded me of all the silly things I loved in the 90s. After watching the video I'm certainly not more informed about what Internet Explorer can do or how it has changed compared to previous versions, but I have to admit I was a bit curious. My assumption is that Microsoft intended this advertisement to be talked about. They made a very obvious step to reach Generation Y'ers and establish brand recognition. I didn't watch the video and then go download Internet Explorer but I might think twice about some pretty strongly held notions that Microsoft was missing out on connecting to people my age. I'm interested to see what they come up with next.