Threadless Facebook Page

Threadless is an example of a company that is putting their Facebook page to excellent use.  Many companies create pages for themselves on Facebook, but few are able to use it to its full potential.  With the ability to post links, comments, responses, and a myriad of other options in real time to their page, the opportunity is endless and works extremely well with keeping existing customers interested, while driving in curious customers who want to know what all the buzz is about.

Threadless Facebook Page Link

Threadless is a design company that draws upon the talents of the online community and fans to produce fantastic clothing such as t-shirts and sweateshirts.  Because Threadless depends so heavily on contributions from online community artists, Facebook works as a perfect medium to display the beautiful works of art that is created.  This allows many smaller graphic designers gain exposure and continue in their work and contributions to Threadless.  Fans are able to see the design images through the Facebook posts made by the company and are able to "like" their favorite ones or leave comments of which ones they think deserve to be put on future clothing.  Having the online community both contribute designs and vote on the best ones ensures Threadless will be creating clothing that is always in demand.  In addition, designers of the winning creations from votes on Facebook and the official website receive both cash prizes and money to spend at Threadless, which is a great incentive to attract more talented individuals.

Facebook has proven to be an extremely successful tool for Threadless to use in advancing their brand.  Whether it be advertising upcoming sales, showing off artists' designs, or encouraging design voting, Threadless has made sure to reap all the benefits of having a close, real-time connection with fans.  This example is further proof of how powerful a strong online community following can greatly help a company flourish.  Treating your customers with loyalty and respect will in turn receive the same response.