This is a great new campaign from Priceline. It adds a family story line to William Shatner's character in the ad and keeps you wanting to find out more. In a way it keeps you reminded to keep looking at priceline.com to find and "negotiate" your best travel deals!!! The daughter is Kaley Cuoco who plays Penny on the extremely popular comedy The Big Bang Theory. This commercial stands out even more in today's popular culture. "Nerd" references are popular with the references to comic book super heroes, Star Trek, Star Wars, etc. This commercial is sweet cause you have Captain Kirk and Penny in the same ad. Priceline shows why it is important to stay updated with the current trends in whats popular.
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