Subaru Commercial Spotlights Man’s Best Friend

There’s a first time for everything. Thanks to Subaru, I now have a first time that a commercial made me tear up.

Subaru hits right to the heart of dog lovers, outdoor enthusiasts, and families in their 30-second commercial. The “Best Friend” commercial's synopsis says, “Subaru owners are a loyal breed, and so are their cars. This commercial follows a young man over the course of many changes in his life, his trusty Subaru and canine companion with him every mile of the way.”

 

Whether an aspiring Subaru purchaser, or not, advertising executives would be hard pressed to find a viewer who doesn’t love a puppy. Seriously, look into these puppy eyes. The puppy wants you to buy a Subaru.  

 

 

The commercial was released on Sept. 24, 2012, the same day that I welcomed a chocolate labrador puppy to my family. Just as I was about to hit mute for a commercial break, a chocolate lab puppy leapt from a Subaru. In less than a second, they had hooked a target consumer. I saw my new furry friend go from puppy to gray-bearded elder in 30 seconds. Subaru fast forwarded through a decade of cabin trips, playing fetch, and adventures with a best friend. Cue waterworks here.

The 115 comments on Subaru’s YouTube page made me feel slightly less bonkers for tearing up at a car commercial. In addition to a long line of remarks expressing love for the music choice, many wrote about how the commercial transported them to special memories with their dogs. Here’s a snapshot of comments:

·         “Only Subaru can make a grown man almost tear up with a 30 second car commercial. Well done.” – noahearly

·         “Thanks for making me cry Subaru. Best commercial ever.” – bobomonkey

·         “I have a chocolate lab that looks exactly like that one…and she’s getting old. :( This commercial actually makes me tear up when I see it.” – NWN2Lover

·         “Best commercial ever. It is so tailored to me. I even teared up (in a good way). I’ve had my eye on the Outback and after seeing this I think I’m sold. Not even exaggerating. Way to go Subaru marketing, you rock!” – Gret35

·         “This commercial makes me cry. L It’s so cute. It’s not very often you find a heartfelt car commercial. It makes me miss my lab who just passed on. L” – SoCalGal14