The Advantages of Real-Time Marketing

Today's society is becoming increasingly reliant on smart phone devices.  As a byproduct of smart phones, comes real-time information.  Real-time information can be translated into a multitude of opportunities for marketers.  Society wants what they want, when they want it, where they want it.  Never before have consumers been able to speak to companies in such detail. 

Real-time marketing provides a vehicle for companies to rapidly adapt to consumer likes, dislikes, geographic location, social networks, current news/events, shopping habits, and more.  Companies can now position their product/service to a specific target market based on actual interests, not guesses. The lifecycle of a product is also positively impacted by real-time marketing as companies can now refine their offering based on the ever-changing consumer.

Companies can now "hyper-target" their ideal consumers as opposed to sending out a blanketed marketing campaign that only reaches a small percentage of their target market. This results in a higher return on investment for marketing spend.  Companies should look at real-time marketing as a direct line of communication wth their consumers.  Companies that fail to adopt real-time marketing methods will ultimately be left behind.