What are the advantages of real-time marketing? Ask REI.

Real-time marketing has changed business. Marketing plans have become like an all-you-can-eat-buffet with options from a healthy salad bar to a make-your-own-sundae bar. Sure, the coveted spot in New York Times’ Sunday issue still has a place in the weekly marketing meeting, but new options are vying for a spot at center stage.

Business owners can reach customers and take their ideas to the world in one click. Real-time marketing has made it possible to trade a Guatemalan chicken bus for teleportation. Customers want to arrive at their destination instantly. Thanks to real-time marketing, the need to wait for an opening in a major media outlet’s editorial calendar has vanished. Want to share a story or new product? Want to develop relationships with customers? Do it. Now.

Washington-based REI was spotlighted for their real-time marketing success in Fast Company’s article, “How REI Put A Bow On Social Marketing And Wowed Customers.” A customer’s tweet to REI, “What is the best gift suggestion you have this year?" was answered with a personalized video in less than an hour. The video response can be seen here featuring Charis at the Bellingham store. High five REI.