Attention Class!

What business/brand site on Facebook do you think does a great job and why?

As a member of the Dry Soda team, I've been absolutely amazed by the frequency, quality, and overall appearance of the Dry Soda Facebook page. Prior to visiting their site, I assumed that there could only be a very limited number of engaging ways to talk about soda. It's fizzy, refreshing, and tasty. What else is there to say?

For starters, Dry Soda does an excellent job in making their page visually appealing. The colors are bright and crisp with simple text that speaks to health and fashion. Dry Soda manages to keep the conversations relevant with weekly themed posts such as #fridayDRYday which features a "fan photo of the week." These photos help keep customers engaged while also showing other viewers the wide variety of places and ways that Dry Soda can be consumed. 

As shown in the photo to the left, Dry Soda also keeps the conversation relevant with a focus on food pairings. With the exception of the occasional release of a new flavor, Dry Soda stays the same. To keep things fresh and exciting, Dry Soda introduces new ways to enjoy the same taste by linking it with ever-changing meals and recipes. Many Facebook posts pose a variation on the question: "What have you paired with Dry Soda recently?"

As seen on the Dry Soda cover page, these guys also do a remarkable job of staying hip by using the hashtag. With the ever-increasing popularity of Twitter and Instagram, hashtags have become synonymous with "remember this phrase!" Dry Soda uses the hashtag to draw attention to its marketing campaigns. The #betterforyou theme, for example, helps customers know that they can find community by joining in on the conversation. In response, rarely does a post go uncommented. The result? A successful and engaging brand image that makes it hard not to follow.